Mercedes-Benz, IAA/ Frankfurt
Oliver Schrott Kommunikation
press conference & movie
australian artists "Strange Fruit"
concept & directing of individual show
The "+" and "-" of the battery were personalyzed by australien artists "Strange fruit" to focus on the hybrid technology of BlueEFFICIENCY. The opening sequence for the press conference at Festhalle Frankfurt.
To highlight all BlueEFFICIENCY-cars in the hall, on each car windrider performers were staged, so all 3.000 visitors could see at a glance, where the cars were located.
all photos by www.keller-fotografie.de