Mercedes-Benz, IAA/ Frankfurt


Oliver Schrott Kommunikation


press conference & movie


australian artists "Strange Fruit"


concept & directing of individual show
parts directing the worldpremiere
movie of AMG SLS 

The "+" and "-" of the battery were personalyzed by australien artists "Strange fruit" to focus on the hybrid technology of BlueEFFICIENCY. The opening sequence for the press conference at Festhalle Frankfurt.

To highlight all BlueEFFICIENCY-cars in the hall, on each car windrider performers were staged, so all 3.000 visitors could see at a glance, where the cars were located.

all photos by




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